Job Posting

Assistant Director of Admission/New Media Specialist
Search #1011-0009

Ohio Wesleyan University (www.owu.edu) is a selective, private, undergraduate liberal arts, residential institution founded in 1842 and is located just 20 miles north of Columbus.

Position Overview:

This is a newly created position and requires a blend of talents in recruiting, marketing, supervising, administering and evaluating various social media platforms and their effects on the recruitment effort.

Responsibilities:

• Coordinate the development and administration of Admission blogs, forums, groups and chats
  • Develop and maintain the Office of Admission social media strategy for outreach to prospective students and other constituent groups; integrate strategy within overarching recruitment strategy
  • Work with the Office of Marketing and Communication to enhance shared content and uniform message consistent with University brand
  • Develop professional guidelines and performance standards for student employees assisting with social media
  • Supervise student e-comm team (blogs, chats, videos) for strategic and timely student-to-student communication; monitor student interaction and communication through Web venues
  • Maintain external postings, forums and “live person” requests
  • Act as administrator for social media software and platforms
• Coordinate Web site content and applications
  • Evaluate and recommend effective utilization of emerging technologies in recruitment and yield of new students.
  • Review and update content on Admission Web sites
  • Ensure the admission Web site is exciting and interactive
  • Coordinate media efforts such as video, music downloads
  • Increase site traffic
  • Track analytics and understand Web viewing trends and timelines
  • Develop assessment instruments for statistical progress reports to analyze effectiveness of new media initiatives throughout the recruitment process
• Coordinate electronic communication to prospective students and their families
  • Assist with coordinating the electronic communication strategy and timeline
  • Write queries and rules in database for merging of information
  • Design and send HTML e-mail
• Serve as admission database administrator
  • Develop, implement and maintain database solutions for application and selection processes, mail merges, data uploads from outside sources, report writing, campus visit scheduling, and other recruitment-related processes
  • Oversee technology standards; includes training, development of procedures and protocol
  • Serve as liaison to Information Systems
• Manage a recruitment territory
  • Develop and implement recruitment strategy for a small region, including travel in that region or elsewhere as needed
  • Manage the applicant pool from the region
  • Participate in admission decision process
  • Partner with the recruitment team to reach specific enrollment goals
  • Assess effectiveness of regional recruitment activities
  • Participate in on-campus visit programs, conduct interviews and information sessions

Requirements:

• Bachelor’s degree required
• Experience in new/electronic media and social networking required
• Experience with database management and report writing preferred
• Minimum 2 years experience in admission or related area; experience in marketing specifically to teen audience is preferred
• Excellent oral and written communication skills
• Detail-oriented with strong teamwork skills for providing solutions
• Flexibility in a changing environment
• Supervisory experience preferred
• Willingness to travel by car and air, as needed
• Willingness to work flexible and extra hours when needed; some evening and weekend hours required
• Valid driver’s license required

Completed application packets will include 1) signed application, 2) letter of interest (cover letter), 3) resume or Curriculum Vitae & 4) three letters of professional references OR the names, titles, & contact information for three professional references, and should be sent to:

Ohio Wesleyan University
Human Resources Department
OWU Search # 1011-0009
61 South Sandusky Street – UN027
Delaware, Ohio 43015

Completed application packets may also be forwarded to: hr@owu.edu

Applications submitted by August 15, 2010, will receive primary consideration, and the search will remain open until filled.

Ohio Wesleyan University is strongly committed to diversity within its community and encourages all interested applicants, including women and minorities, to apply.

* Note: You will need the free Adobe Reader software to view/print PDF files. Click the “Get Adobe Reader” icon to begin the download process.