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[Editor’s Note: A downloadable, high-resolution photograph of Carlson is available at http://news.owu.edu/images.html.]

Engineering Firm Founder to Discuss Entrepreneurship at Ohio Wesleyan

March 19, 2008

Dwight D. Carlson
DELAWARE, OHIO – Dwight D. Carlson, founder, chairman, and CEO of Ann Arbor-based Coherix, Inc., will discuss “Entrepreneurship – The Greatest Sport on Earth!” during a free forum sponsored by Ohio Wesleyan University’s Woltemade Center for Economics, Business, and Entrepreneurship.

Carlson will speak at 7:30 p.m. April 10 in Room 312 of the university’s R.W. Corns Building, 78 S. Sandusky St. The event also will be streamed live online at stream.owu.edu.

Topics covered during Carlson’s presentation will include:

  • Why start a company?
  • Funding a start-up business
  • Building a start-up team
  • Creating a culture of innovation
  • Leading an innovative team
  • Marketing a new business

Carlson’s history of innovation and entrepreneurship dates back to 1968, when he founded Xycom, Inc., at age 24. Working in his basement, he and co-founder Fred Trudo developed the first minicomputer-based vehicle emissions test system. In 1973, Carlson’s team created the first microcomputer for self-service gasoline pumps, creating an industry standard still used worldwide.

In 1981, Carlson founded Perceptron, Inc., to introduce laser-based metrology. The technology, developed at The University of Michigan, was used increase quality, reduce cost, and shorten the time required to bring new automobile models to market. When Carlson left the company, it had a market value of $350 million.

In 2003, he founded Coherix, Inc., with a goal of transforming the way machined parts are measured and manufactured. The company’s efforts have reduced manufacturing and warranty costs in the automotive and semiconductor industries.

Ohio Wesleyan’s Woltemade Center for Economics, Business, and Entrepreneurship was founded in 1985 to help students integrate business theory and practice. The center also works to provide lectures and other resources to benefit the business community.

Ohio Wesleyan University is an undergraduate liberal arts college that transforms the lives of its students through a combination of rigorous academics, mentoring relationships, and real-world experiences. Featured in the book “Colleges That Change Lives,” the private university’s 1,850 students come from 40 states and 45 countries. Visit www.owu.edu for more information.