Social media is a great tool to reach target audiences and build an interactive community.
These guidelines are intended to be a resource for employees who use social media as part of their jobs to promote OWU departments, programs, and events, but may be helpful for other members of the campus community as well.
The guidelines are intended to help OWU's social media users to create and manage accounts, utilize consistent messaging and branding, and create engaging content.
The guidelines do not pertain to, nor do they constrain, the scholarly, academic, or pedagogical use of social media.
Interested in a Snapchat Takeover?
Snapchat takeovers on the Ohio Wesleyan account are designed to showcase an authentic view of campus from a student's perspective. Contact University Communications to set up a consultation to be trained and scheduled for a takeover at firstname.lastname@example.org.