Ohio Wesleyan Brand Guide

Ohio Wesleyan University has a distinct and recognizable identity, reflecting our rich history, academic excellence, and commitment to innovation. It embodies the stories we share, our lasting impact, and our dedication to OWU's mission.

This site is designed to provide essential resources and guidelines for anyone involved in representing our university. Whether you're a faculty member, student, staff member, or external partner, you play a crucial role in upholding the standards that make OWU visually unique. Through tools like logo usage, color palettes, and messaging templates, we ensure that our identity remains consistent across all platforms.

By using these resources, you help amplify the university's legacy, elevate our collective story, and inspire future generations of leaders.

Marks & Logos

Explore our university logos, marks, co-branding guidelines, sub-brands, and additional branding resources here.

Boilerplate Email Signature Generator Letterhead Logos, Approved Graphics, and University Seal

OWU Brand Identity

Don't know which logo to use? Contact Marketing & Communications!

OWU Logo Variations

Explore OWU-approved variations of logos for consistent brand use.

OWU Email Signature

OWU-branded email signature template for University correspondence.

Visualize the Brand in Action

Logo choice and placement matters—solidifying the brand.

Visual Identity

Discover our university's fonts, color standards, and key visual elements that bring our brand to life.

Basic Page Content Powerpoint Template Style Guide: Colors and Fonts Zoom Background

OWU Brand Colors

A showcase of OWU's official brand colors and how they come together across materials.

OWU Typography

Explore the fonts and typography that define the OWU brand identity.

Trademarks & Policies

Learn about OWU's trademark, licensing, and branding guidelines, including how to use university logos, images, and branded material properly

Licensing and Trademarks Media and Publicity Resources Photography and Videography Policies Publicity Release Form Student Organization Policies

OWU Merchandise

Official OWU apparel, accessories, and branded merchandise.

The OWU Visual Story

Showcasing the photography that brings the OWU brand and campus experiences to life.

Apply the Brand

Discover how to implement our brand across print, web, photography, video, signage, merchandise, and other platforms.

Learn Canva for DIY Design Website Best Practices Writing Style Guide

OWU Print Materials

Showcasing OWU's branded publications, print materials, and visual identity.

OWU Digital Presence

Showcasing OWU's website design, digital branding, and online identity.

Athletics

Explore the specific branding elements for Ohio Wesleyan University Athletics, including team logos, mascot guidelines, and how to maintain consistency across all athletic communications and merchandise.

Athletics Background Images NIL Information

OWU Team Apparel

Explore branded apparel designed for OWU student-athletes and athletic teams.

Meet the Battling Bishop

Representing Bishop pride, tradition, and the spirit of Ohio Wesleyan!

Bishop Athletics

Home of Battling Bishop athletics, competition, and school spirit.

Social Media

Maintain a strong and consistent OWU presence across all platforms. Explore best practices, branding standards, and tips for creating engaging, on-brand content that reflects the university's voice and values.

Find Accounts Guildines Social Media Best Practices Social Media Platform Tips

OWU on YouTube

Watch videos, explore campus, and see what makes Ohio Wesleyan University unique!

Follow OWU on Instagram

Stay connected with OWU through campus photos, student highlights, and the latest updates!

Need a Design or Website Update? Submit Your Request!

Whether you need a creative asset for print or publication, or updates to OWU's main website, the OWU Internal Request Form is your first step. Share your project details with Marketing & Communications, and our team will review your request and follow up with next steps!

Design Request Form Web Services Request Form