Website Style Guide & Best Practices

The Office of Marketing & Communications created this guide to promote consistency in content development for owu.edu, OWU publications, and University social media channels. If questions arise that are not addressed in this document, the Marketing & Communications staff is glad to help.

OWU.EDU Styles & Strategy

Basic Page Content provides visual examples of the Content Page and the use of the introduction text and flexibility within the WYSIWYG editor.

In-Content Components detail the elements built into the Content Page.

Full-Width Components display the vast menu of Callout Blocks that can be added to the Content Page.

Information Services Self-Help Site: What is BigTree? provides some simple tips and tricks for creating and managing content.

Information Services: Professional Development lists the full schedule of Professional Development opportunities that Information Services provides, including training specific to the BigTree CMS.